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An exercise to find the key assumptions in your business

What you think you know, but is wrong, can kill your business. Being explicit about the key assumptions of your business model is critical: you can then test and validate them one by one. Here is a great exercise from Giff Constable to help you write down the main assumptions of your business.

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Why people don’t buy your product

You might think that there are many reasons that will cause people not to buy, but I think you can roughly group them in 6 categories: they don’t know you exist, they don’t understand what problem you are solving for them, they don’t believe your solution will solve their problem, they think it costs too […]

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The secret of what your customer really wants

What does your customer really wants? Your customer doesn’t care about you, Your customer doesn’t care about your ideas, Your customer doesn’t care about your opinions, Your customer doesn’t care about your technological breakthrough, Your customer doesn’t care about your solution, Your customer doesn’t care about your revolutionary product, Your customer doesn’t care about the […]

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