Your aspirations: 12 questions to ask yourself (and your co-founders) before you start building your start-up

This morning I was re-reading a truly interesting book: The New Business Road Test by John Mullins. It reminded me of the importance of having clear goals for oneself. Every entrepreneur has different sets of aspirations: it is critical to understand them from the beginning in order to build the business you want.

Begin with the end in mind – Steven Covey

These questions are here to help clarify what kind of business you’d like to create:

  • Why do you want to build a startup?
  • What do you expect from this startup?
  • How much time are you willing to invest in it?
  • How much money are you willing to invest in it?
  • How high a priority is it going to be in your life?
  • How big a company do you want to create? How many people? How much profit?
  • What role do you want to have in this business? Employee/Technician? Manager/Coordinator? President/CEO? Business Owner?
  • What exit strategy do you plan on having?
  • For how long do you want to be running it?
  • How much risk are you ready to take?

If you have co-founders, you could use these questions to check that your expectations are aligned.

Put a comment below if you think that I am missing something.



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