Quotes on business and startups

If a thing is worth doing, it is worth doing badly at first.
— Chesterton


No business plan survives first contact with customers – as customers don’t behave as per theory.
— Steve Blank


Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don’t want to, telling customers yes when you don’t want to, raising that fourth round of highly dilutive venture capital — whatever is required.
— Mark Andreesen


[you] cannot reliably predict which ideas for new markets will work and which won’t. [you]’ve got to experiment.
— Peter Sims in Little bets


The starting point is buyer utility. Does your offering unlock exceptional utility? Is there a compelling reason for the mass of people to buy it? Absent this, there is no blue ocean potential to begin with. Here there are only two options. Park the idea, or rethink it until you reach an affirmative answer.
— Blue Ocean Strategy


Business has only two functions — marketing and innovation.
— Peter Drucker


Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it. So go ahead and make mistakes. Make all you can. Because remember that’s where you’ll find success.
— Thomas J. Watson


The weight of an argument may often be multiplied by making it specific. Say that a tungsten lamp gives more light than a carbon and you leave some doubt. Say it gives three and one-third times the light and people realize that you have made tests and comparisons.
— Claude Hopkins